beautiful city, beautiful clean city. we've had people we listened to this week like sam zell, very unsettled about the global economy and even here domestically and whether there's another recession that could come next year. are you seeing any signs of that based on advertising? >> no. if you talk about two consecutive quarters of negative growth, we're not seeing that in the advertising business. we're seeing modest growth. so sort of 2%, 3% kind of growth. i think it's also depends on which market. financial times said that italy, spain, turkey, greece, down 50% from where it was in 2007. but in terms of america, which is really our principal market, north america, about 90% of it is america, you're seeing modest growth. i think what you are seeing is a big shift. so you'll be pleased to know that 40% of ad spending is still -- so $600 billion industry. 40% is still television and television continues to grow, although it is declining as a percentage of the overall pie because digital, social media, are growing, analy